Our atmosphere is already bursting with carbon dioxide. As we live and love, we create emissions – everyone of us. But to save climate we must: minimize emissions and remove inevitable CO2.

Based on your platform & creator data we can calculate your carbon footprint. To neutralize, you can support projects, most effective in reducing future emissions and ones that soak up the CO2 that is already in the atmosphere.

We select those neutralizing partners by strong science-backed criteria to ensures that your footprint of carbon dioxide is either avoided or removed from the atmosphere entirely. There are three main categories of projects:

🌲 Forestry and land use including forest conservation, afforestation reforestation, and soil carbon to protect endangered forests, biodiversity and reverse soil erosion

☀️ Renewable energy projects can decrease industrial emissions including waste disposal at scale

💡 Energy efficiency projects support products and services that use modern technologies to operate with less energy than is deemed traditional.

Public visibility and popularity of celebrities can influence public opinion and behavior – we know that since decades. With WE.FFECT we want to enable opinion leaders to take action and form a movement that inspires to more sustainability.

Scientists suggest that followers and communities not only passively acquire knowledge from the content that creators share, but also adopt the propagated behaviors and play an important role in spreading the message through peer communication.

By sharing the effects of adopting the specific lifestyle, they provide a testimony and positive reinforcement to the ‘newcomers’ of a community.

Given these findings, scientists show that social media drives consumers change. In our case: towards carbon neutrality of individuals and organisations.